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Bicycle Buyer officially started in 2015, but it was a concept ignited many years earlier by founder Ben Norden. Like many Australian's of Ben's era, he started the cycling journey on a BMX - back when you returned home from a day's exploring when the street lights went on. The love affair with bikes started with a secondhand Redline BMX. Growing to a teen saw the introduction of steel road bikes and rapidly advancing mountain bikes to Ben's life.
It's with mountain bikes where Ben was first introduced to racing - starting with cross country and developing to 12 and 24 hour events. Road racing and then triathlon endurance events became the norm during Ben's twenties, all the while experiencing the good, bad and ugly of bicycle buying.
Having extensive insight into cycling and bikes, friends, family and even strangers would seek guidance on the best bike for them. The light-bulb moment for Bicycle Buyer came during a long Ironman training ride with a close friend, where he suggested 'you should be a bike broker....or a bicycle buyer!' We love helping anyone get a bike, but our true passion is with quality products that have a story and result in happy days riding for our clients. The interaction we have with customers and joy they get from a great experience is what drives us.